Natural Capitalism: Creating the Next Industrial Revolution
Paul Hawken, Amory Lovins and L. Hunter Lovins
December 01, 2008
Most businesses still operate according to a world view that hasn’t changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there’s a surplus of people, while natural capital natural resources and the ecological systems that provide vital life-support services is scarce and relatively expensive. In this groundbreaking blueprint for a new economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which companies can improve their bottom lines, help solve environmental problems and feel better about what they do all at the same time. Citing hundreds of compelling stories from a wide array of sectors, the book shows how to realize benefits both for today’s shareholders and for future generations and how, by firing the unproductive tons, gallons, and kilowatt-hours it’s possible to keep the people who will foster the innovation that drives future improvement.
You can download free pdf’s of individual chapters and learn more at the book’s website, NaturalCapitol.org, or visit Amazon.com to pick up a copy of your own!
Critical Acclaim:
“…an ambitious, visionary, monster book…..the book’s reach is phenomenal.” - Publisher’s Weekly
“This is a huge deal” – Bill Clinton
“A powerful, visionary statement by three of the world’s leading consultants on the greening of business” – The Times Higher Education Supplement
“If any book can be said to usher in a hopeful new age, it’s this” – Jonathon Porritt, Director, Forum for the Future
“This book makes an important contribution, with many valuable insights, to the debate on the changes needed to secure a future for humankind and life on Earth.’ - Brian Leslie, Sustainable Economics, August 2010.
“The book will find its audience, regardless. It is that important.” — William Greider
Check out this synopsis of Natural Capitalism in a Harvard Business Review, available Here. You can also learn more about Amory Lovins and the Rocky Mountain Institute’s description of Natural Capitolism by visiting the Rocky Mountain Insitute‘s Webpage.
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