by Richard Thaler and Prof. Cass Sunstein
Yale University Press; 1 edition (April 8, 2008)
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.
Praise for this Book:
“This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.”- Michael Lewis, author of Boomerang: Travels in the New Third World and Liar’s Poker
“How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.”-Daniel Kahneman, Princeton University, Nobel Laureate in Economics, author of ”Thinking, Fast and Slow“
“In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation”s best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won”t nudge you-it will knock you off your feet.”- Daniel Gilbert, professor of psychology, Harvard University, author of Stumbling on Happiness
Follow the “Nudge” blog, and learn more about how you can improve your decision-making process, at http://nudges.org/